DOMINO’S ACTIVELY PURSUES COMMUNITY PROJECTS
Domino’s believes in giving back to the community through its various Corporate Social Responsibility (CSR) programmes. It is as important to grow the business, as it is crucial to give back to the community in which our stores are located. Much forethought and careful planning are given to our CSR programmes and we are proud to say that we believe we are achieving these objectives.
Apart from participating in numerous charity events throughout the year in conjunction with Malaysian festivities, Domino’s also embraces children's education rendering assistance to schools and schoolchildren alike. Our passion for education extends beyond mere financial assistance but is aimed at inculcating a CSR mindset not only on the children but all who work at Domino's.
DOMINO’S SUPPORTS SCHOOLS PROGRAMME (DSS)
The Domino’s Supports Schools Programme (DSS), which was introduced in 2002, is specially designed to complement the education system through activities that fall under two major themes – academic/co-curricular and sponsorship. As a corporate organisation, we strongly believe that education is an important element in creating a progressive knowledgeable workforce.
Domino’s prioritises the communities surrounding our stores as best as we can, and our key aim for this programme is to aid schools within the vicinity of our stores.
Since the launch of the project, Domino’s has contributed benefits totalling about RM2 million to more than 350 schools.
Key pillars of the program are:
1. EDUCATION SEMINARS
This seminar has run for 16 consecutive years, and is tailored to help students enhance their performance both in the classrooms as well as in their co-curricular activities. It also aspires to develop the students’ social well-being and expose them to career opportunities and development. This is in line with Domino’s belief that students should not only study hard but study smart as well to achieve good results.
The key objective of the ‘Help-the-Needy-Programme’ is to aid the schools within the vicinity of Domino’s pizza stores in raising funds for financially underprivileged students.
3. FUNDRAISING INCENTIVE SCHEME
Domino’s newest addition to the programme is aimed at further incentivising schools to participate actively in our various fundraising projects. Every end of the year, Domino’s will reward the top 3 schools that raised the most funds through activities that they have organised throughout the year. The teachers are not forgotten either because we will also present prizes to the top 3 coordinating teachers based on the participation of their schools in Domino’s DSS Programme.
4. ANNUAL CHARITY DRIVE
In the spirit of 1Malaysia, Domino’s endeavours to bring cheer and joy to the less fortunate during Malaysia’s major festive occasions. Domino’s annual visit to charity organisations during festive seasons in Malaysia like Chinese New Year, Hari Raya Aidilfitri, Deepavali and Christmas aims to foster closer ties between Domino’s and the community.
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