Domino's Launches Pilot Store
Boosts Effort to Enhance Customer Experience
TAMPIN, August 2, 2013 – Eating together is a popular part of Malaysian culture. Given this fact and in line with its effort to continuously enhance customer experience, Domino’s Pizza launched a new pilot concept store. Located in Tampin, this pilot outlet creates a platform for Domino’s to implement new approach in catering to the needs of a market where dining in with family and friends is a popular past-time.
The new concept store boasts a modern layout with a fresh new look and feel, complemented with innovative features to enhance customers’ dine-in experience and to cater to their comfort and convenience. The most significant addition comes in the form of the open viewing area where customers will be able to observe the pizza-making process. To add on to this enjoyable atmosphere, the new store is equipped with live streaming of popular tunes from Domino’s very own music channel, Domino’s FM. Additionally, free Wi-Fi service is available for dine-in customers.
Domino’s continues to stay true to its commitment of providing value to its customers. In addition to its 30-minute pizza delivery guarantee which is delivered free-of-charge to homes and offices, Domino’s is also offering free table services to its in-store customers with no service charge.
Ba U Shan-Ting, President of Domino’s Pizza Malaysia & Singapore, said, “We are excited with the opening of our brand new pilot concept store. As the world’s leading pizza delivery experts, we maintain our delivery commitments and product promise. This pilot outlet is our way of offering extra value to our customers through the option of enhanced dining in at our store. Of course, this is in addition to the existing free delivery service and take-out orders available nationwide.”
“We are pleased to be able to provide this enhanced dine-in option and this is very much in line with our ongoing initiatives to improve our customer service to dine-in customers.”
“We are optimistic that the new store layout, improved convenience as well as enhanced ambience will be well received by our customers. With this pilot outlet, we have the opportunity to try out new approach towards customer service, gain feedback from them which we will then review for further considerations towards implementation.”
In addition to the new look for the store, the pilot outlet also offers an extended menu including mushroom soup, garlic French loaf, as well as a range of hot and cold beverages, amongst others. Also, for a limited time only, Domino’s is offering incredible Buy 1 Free 1 side orders of the day from Monday to Sunday.
Domino’s also continues to provide value in food options while offering a range of variety. With this in mind, customers can opt to add-on scrumptious sides, delectable desserts and a line of refreshing beverages for a complete meal. All prices are subject to 6% government service tax.
In light of the Ramadan month, a group of orphans from Rumah Lindungan Kasih, Tampin were invited for a Buka Puasa treat in conjunction with the official launch. Not only were they served scrumptious pizzas, they were also treated to lively entertainment by a cultural band with their rendition of traditional Malay music.
“It is truly a milestone for us today and it is even more meaningful to be able to share it with the children from Rumah Lindungan Kasih, Tampin. It is as important for us to give back to the community as it is for us to grow our business. Today’s event is a reflection of our commitment to continue giving back to the communities in which we operate, in tandem with our business development,” Shan-Ting added.
Rumah Lindungan Kasih, Tampin is a home founded in 2008 by Badan Amal Kemajuan Insan Malaysia, YAKIN Malaysia. The home provides shelter to orphans between 9 – 15 years old as well as teenagers between 15 – 20 years old. In addition to lodging, the home runs educational classes, skill sets programme and offers guidance for the residents.
Domino’s places great importance on nurturing and positively contributing to the communities it operates in. To-date, Domino’s has brought joy to more than 100 charitable homes through various contributions during all major festive celebrations in Malaysia.
Customers are welcome to visit Domino’s pilot outlet in Tampin. Operating hours is from 10.30am to 11.00pm daily.
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Prices subject to 6% Government Tax
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