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DOMINO'S DELIVERS SAFETY MESSAGE TO SCHOOL STUDENTS

SELANGOR, July 10, 2008 Pizzas can be delivered fresh and fast without having to compromise on a pizza delivery person’s safety on the road. Domino’s Pizza, the pizza delivery experts, has held firm to this conviction and has been committed to ensuring that its delivery team strictly adheres to traffic rules while being courteous to other road users when making deliveries.

Taking this commitment one step further, Domino’s successfully carried out its annual initiative to determine its best delivery person while at the same time inculcate the importance of road safety awareness amongst young Malaysians.

Dubbed the Domino’s Safety Rodeo, this half-day event held at SMK Bandar Utama today was officiated by Y.B. Dato’ Dr. Ng Yen Yen, Minister of Women, Family and Community Development.

Domino’s Safety Rodeo involves a preliminary stage where 20 riders from a total of more than 400-strong Domino’s delivery team were selected based on the highest safe riding hours and zero accident rates. These 20 riders will be required to undergo a Safety Test, which is a physical test on safe riding skills which the six top scorers will get a chance to compete for the No.1 spot. The six finalists this morning were S.Ganesan a/l Solamalai, Mohd Jamil B. Tajuddin, Rosmaini B. Mohamed, Damiri B. Muda, Ahmad Syakir B. Abu and Zahari Bin Othman.

Ba U Shan-Ting, Chief Operating Officer, Dommal Food Services Sdn Bhd, said, “Our best delivery person for the year was ultimately determined by his ability to complete a predetermined course on his motorcycle in the shortest time whilst scoring the highest marks for safety.”

“This is because to be part of the Domino’s delivery team, in addition to riding skills, our delivery riders must obey traffic regulations and be a courteous and responsible motorcyclist whilst on the road.”

According to Shan-Ting, Domino’s Safety Rodeo allows young Malaysians to understand the importance of being safe and courteous on the road whilst learning road safety tips and techniques. “We hope that our “Delivery Experts” who have competed for the No.1 spot today have helped to further highlight the importance of road safety to these students.”

In tandem with its 2008 Safety Rodeo, Domino’s also organized its annual poster competition as an interactive platform for students to learn about the importance of safety. Themed “Think Safety, Think Family”, the competition saw students creating posters based on the importance of rear seatbelts. More than 130 Secondary students participated in the competition from 18 schools.

The Domino’s Safety Rodeo event also saw road safety and drug awareness talks by Polis DiRaja Malaysia; rescue demonstrations by Jabatan Bomba dan Penyelamat; as well as a road safety exhibition. The students also had the opportunity to participate in a variety of fun and games centered on road safety awareness.

“At Domino’s we are always about “hustling on your feet, not on the road”. That is why, even though we deliver for free with our 30-minute commitment, the safety of our delivery team is our top most priority. We hope to continue to share our commitment on road safety with members of our community via our Safety Rodeo for many more years to come,” Shan-Ting concluded.

Domino’s Safety Rodeo is one of the many initiatives under the Domino’s Supports Schools (DSS) program. DSS was conceptualized as a comprehensive platform designed to complement Malaysia’s education system by working hand-in-hand with both primary and secondary schools. Activities carried out under DSS are specifically geared at enhancing students’ learning skills, motivating students to excel in their studies and extra-curricular activities, exposing students to career opportunities, assisting needy students as well as creating awareness on safety via this Safety Rodeo platform. Since its inception in 2002, this program has contributed more than RM710,000 which directly benefited 74 participating schools and over 10,000 students.

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